Seminar Series 2012
We are proud to host the Department of Marketing Seminar Series for 2012.
All welcome.
Seminars are held on Fridays in CO 626 at 12 noon until approximately 1pm. A light lunch is provided, including vegetarian options.
If you plan to attend a particular seminar, please notify the convenor, Damien Mather well in advance (ideally by email on or before the Wednesday of the relevant week) so that the appropriate amount of food can be ordered.
UPCOMING SEMINARS:
Thursday 3 May, 2.00-3.00pm
Prof. Hean Tat Keh, Professor of Marketing, UQ Business School, Australia
Getting published workshop
Recent seminars
Tuesday 24 April, 12.00-1.00pm
Prof. Stacey Anderson, University of California, USA
The tobacco "harm reduction" seduction: then and now
Friday 20 April, 12.00-1.00pm
Prof. Grégory Bressolles, Marketing Professor at BEM, Bordeaux Management School, France
How to measure e-service performance
Friday 30 March, 12.00-1.00pm
Dr Phil Gendall, Department of Marketing, University of Otago
A seminar on questionnaire design
Friday 24 February, 12.00-1.00pm
Jessica Hohenschon, PhD candidate, Maastricht University, Netherlands
Like father, like son? An analysis of older consumer peculiarities within and between age groups
The composition of the consumer group is changing radically. Due to demographic developments, the number of older people is growing – as is their influence on the market. But until recently marketing science as well as marketing practice has mostly neglected this social phenomenon. To contribute to the academic knowledge about elderly consumers, I investigate the constitution of the elderly market segment by means of human value profiles, and the differences between older and younger consumers by analyzing experience and scepticism. I propose that the population of elderly people embraces several types of older consumers, which can be distinguished by two components: A stable and an evolving one. These two components are the pillars of this doctoral research.
Previous years' seminars