Misuk Byeon
PhD Candidate
email: mbyeon@business.otago.ac.nz
PhD Title
The post-event impact of the co-hosted 2002 Football World cup: the perspectives of the Korean hotel sector versus that of local/provincial tourism organisations.
Supervisors
Professor James Higham and Associate Professor Neil Carr
Research Abstract
She has examined the pre-event impacts of co-hosting the 2002 Football World Cup in her master study. The research findings suggest that there were perceived benefits to hosting the Football World Cup. However, in June 2002 (Football World Cup event period) a total of 403,466 visitors travelled to South Korea, a decrease of 12.4% over 2001 (Korea National Tourism Organisation 2002). This June statistic did not support her masters study results. Therefore, it is proposed that her study should entail a post-event impact study to investigate how the hotel industries’ perception changed after the actual 2002 Football World Cup. Her Phd study also examines and compares the hotel sector and local/provincial organisation’s post-event perspectives of the 2002 Football World Cup.
Education
1999-2002 Masters of Tourism Degree with Distinction, University of Otago
1997-1999 Postgraduate Diploma in Tourism with Credit, University of Otago
1983-1987 Bachelor of Arts, HanKuk University of Foreign Studies, Korea.
Publications
Book (Monograph)
Byeon, M. (2008) 2002 Football World Cup: Potential impacts, The South Korean Hotel Sector’s
Perspectives, Saarbrücken, VDM Verlag Dr. Müller Aktiengesellschaft & Co. KG. (Invited)
Book chapter
Byeon, M., Carr, N. and Hall, M. (2008 forthcoming) The South Korean Hotel Sector’s Perspectives on the ‘Pre-’ and ‘Post-event’ impacts of the co-hosted 2002 Football World Cup, in J. Ali-Knight, M. Robertson, A. Fyall, & A. Ladkin, (Eds), International perspectives of Festivals and Events-Paradigms of Analysis, pp. 65-93, Elsevier.
Journal article
Byeon, M. and Hall, C. M. (2003) ‘The Korean hotel sector’s perspectives on the potential impact of co-hosting the 2002 FIFA World Cup’, Journal of Hospitality and Tourism, 1 (2), pp.11-37.
Presentations
Conference Presentations
Byeon, M. and Hall, C. M. (2001) ‘The Korean hotel sector’s perspectives on the potential impacts of co-hosting the Football World Cup 2002’, In 2001 Geography, A Spatial Odyssey conference, Hosted by the Otago Branch of the New Zealand Geographical Society, University of Otago, Dunedin, New Zealand.
Other Presentations
Byeon, M. (2007 Sep) The South Korean Hotel sector’s perspectives on the pre and post-event impacts of the co-hosted 2002 Football World Cup, Department of Tourism seminar series, University of Otago, Dunedin.
Byeon, M. (2004 Oct) The Post-event impacts of co-hosted 2002 Football World Cup: The perspectives of the Korean hotel sector versus Local/Regional Tourism Organisations, Tourism Graduate 2nd Colloquium -Department of Tourism, University of Otago, Dunedin.
Hobbies
Calligraphy, Swimming and Walking.