Alison Shanks
New Zealand Professional Cyclist and 2009 Track Cycling World Champion
BCom(Hons) & BSc
I am a full-time cyclist – which I view like running my own business. I am the product. Training and performing is the major aspect but to be able to earn a living through what I do I have had to apply my marketing skills to attract sponsors to provide financial support. I now have a close family of sponsors: Mizone sports drink, Avanti Bikes, Rainbow Print, 2XU clothing, Beef & Lamb NZ, Oakley, and Dunedin City Mazda. They support me and in return I endorse their products and brands.
Public Relations is another important aspect of my ‘job’ which includes media interviews, magazine editorials and guest speaking engagements. I feel the five years of study at Otago University have equipped me with essential skills, given me the confidence to identify and grab opportunities when presented to me, and have enabled me to commit to being a professional athlete in New Zealand.
The necessary theoretical background of a subject (Marketing) is taught at the base level and then the invaluable practical applications are added at the higher levels. The learning environment enables you to challenge current thoughts and extend yourself in specific areas of interest. Otago staff were also very accommodating to enable me to fit my sporting commitments with my study.
Otago University equips you with life skills and knowledge so when you walk into the 'real world' you can bravely set big goals and chase your dreams with confidence. I never planned to become a professional cyclist, but I feel I am living my dreams and while I don't sit at a marketing desk, I use the skills learnt in my degrees every day.