Dave Shoemack
Export Marketing Manager - DB Breweries
BCom(Hons)
I’m very lucky, in that I have a role that I love waking up for every day, a product that I love, and a brand that I’m very passionate about.
With Export being a New Zealand brand the buck stops with me which is great – we have very little trouble getting innovative ideas to market. No day is ever the same, and the best thing about a role in brand management is the breadth – I’m ultimately responsible for my brands research, PR, design, advertising, pricing, and performance! But that’s the great thing – it’s impossible to get bored.
Having started with Heineken and now moved on to the Export family of brands, I’m loving managing a portfolio, and the long term planning and strategy that goes with it to ensure future success.