PhD Graduate
Dr Sue Caple
Title of Research: How collaboration among geopgraphically proximate competitors enhances the prestige of their products and region.
Qualifications: BA (French), MBA (Marketing)
Areas of PhD research: Collaboration, networks, place branding
Supervisors: Associate Professor David Ballantyne & Dr Maree Thyne
Email: sue.callahan@otago.ac.nz
Short description of research topic:
A qualitative inquiry of wineries in the Central Otago Wine region to determine how they interact and collaborate to enhance and maintain the terroir of their wines and establish a place brand.