PhD Research Student

Bodo Lang Bodo Lang(awaiting Graduation)

Title of Research: Word of mouth: What determines whether consumers talk more about satisfying or dissatisfying experiences.

Degrees: Kommunikationswirt (Degree in Marketing and Advertising - Hamburg), Certified Tertiary Teacher (CTT) (Manukau), Master of Commerce (First Class Honours - Marketing) (Auckland).

Email: bodo.lang@manukau.ac.nz

Start of PhD: 2005

Supervisors: Professor Rob Lawson and Dr Kenneth Hyde (AUT)

Publications:

Colgate, M. and Lang, B.  (2005)  Positive and Negative Consequences of a Relationship Manager Strategy: New Zealand Banks and their Small Business Customers, Journal of Business Research, Vol. 58, No. 2, p195–204.

Martin, B.; Lang, B. and Wong, S. (2004) Conclusion Explicitness in Advertising: The Moderating Role of Need for Cognition and Argument Quality on Persuasion, Journal of Advertising, Vol. 32, No. 4, pages 57-65. Nominated for best paper.

Lang, B. and Colgate, M. (2003) Relationship Quality, On-line Banking and the Information Technology Gap, The International Journal of Bank Marketing, Vol. 21, No. 1, pages 29–37.

Lang, B. and Colgate, M. (2001) Switching Barriers in Consumer Markets: An Investigation of the Financial Services Industry, Journal of Consumer Marketing, Vol. 18, No. 4, pages 332–347.

Lang, B. (1999) Message Sidedness at the Brand and Product Form Levels: Overcoming the Shortcomings of Two-Sided Messages?, Advances in Consumer Research (ACR), Vol. 26, pages 485-490.