PhD Students
Current PhD Student Profiles
| NAME | TOPIC |
| Mark Avis | Anthropomorphism, animism and metaphor in branding: applications and consequences. |
| David Bishop | Branding activity within not-for-profit organisations with particular reference to cause related marketing. |
| Joe Chai | An empirical study of consumer acculturation and customers’ loyalty in financial services; among young adult Chinese consumers in New Zealand. |
| Daniel Gnoth | Context and behaviour change: Measuring the effect of shifting house on habitual home heating behaviour. |
| Sarah Forbes | The influence of trust, gender cues and use of text messages to achieve behavioural change in physical activity levels. |
| Karen Knightbridge | Development of a useability testing scale as a means of website evaluation. |
| Andriy Kovalenko | Measuring effectiveness of negatively framed product placements. |
| Gunn Kro Kidd | Mumpreneurs: Perceptions and experiences of success |
| Nikki Lloyd | Older travellers' use of online discussion forums. |
| Rob Mitchell | Investigation of the potential for strategic benefits from the integration of the Market Orientation with Sustainable Development principles in corporate marketing management. |
| Phil Osborne | Consumer centric: Value creating networks. |
| Pierre-Emmanuel Perruchot de la Bussiere | Location based services: Dynamic engagement platform? |
| Sanne Poulsen | Exploring consumer-brand relationships. |
| Christopher Stachowski | Developing the Japanese wine consumer market through regional branding. |
| Francisco Tigre Moura | DMO websites towards a new perspective: the development of a consumer oriented concept. |
| Svend Tolson | Is it possible to reliably measure economic impact using existing techniques? |
| Lyle Wetsch | Understanding fairness from the consumer’s viewpoint: antecedents and consequences of consumer fairness perceptions. |
| Kamer Yuksel | Changing nature of consumer promotions due to new media technologies and their impact on brand equity. |
Recent PhD Graduates
| NAME | TOPIC |
| Dr Marcus Schulz (2011) |
New mindsets for a service-oriented marketing. |
| Dr Adriana Campelo (2011) | How do small communities identify, utilize, and communicate cultural values in place branding imagery? |
| Dr Ron Cuthbert (2011) | Strategic planning in agricultural niche markets. |
| Dr Francisco Conejo (2011) | Brand personality scale using Rasch modelling. |
| Dr Adeline Chua Phaik Harn (2011) | The strategic value of corporate blogging. |
| Dr Amit Paradkar (2011) | Innovation and resources. A qualitative study of start-up entrepreneurial ventures through the lens of the resource-based view. |
| Dr Aisha Boulanouar (2011) |
Myths and reality: Meaning in Moroccan Muslim women's dress. |
| Dr David Ermen (2011) |
A framework for tourism destination marketing in networked destination structures. |
| Dr Nicola Mutch (2011) |
Does power imbalance matter in corporate-nonprofit partnerships? |
| Dr Sue Caple (2011) | How collaboration among geographically proximate competitors enhances the prestige of their products and region. |
| Dr Damien Mather (2011) | Empirical generalisations of brand extension theory and the role of general linear mixed models. |
| Dr Ranga Chimhundu (2010) | Manufacturer and retailer brands in FMCG product categories. |
| Dr Bodo Lang (2010) | Word of mouth: What determines whether consumers talk more about satisfying or dissatisfying experiences. |
| Dr Jean-Baptiste Faucher (2010) | Knowledge, leadership, and social energies in social complex adaptive organizations. |
| Dr Tim Breitbarth (2010) | Corporate social responsiblity in European MNEs. |
| Dr Kerry Kirkland (2010) | Service recovery in business to business markets. |
| Dr Micael-Lee Johnstone (2010) |
Place identity within the retail environment. |
| Dr Geoffrey Tanakinjal (2010) |
Adoption of mobile marketing services: An innovation-decision process perspective. |
| Dr Francisco Cua (2009) | Appraising the deployment of new financial management information systems using the diffusion paradigm. |
| Dr Miranda Mirosa (2009) | Dynamic ideologies: Insights from the Slow Food Movement. |
| Dr Kim Chung (2009) | Brand image and brand trust in choice of international tertiary education. |
| Dr Juan Pellegrino (2009) | Learning and knowledge in the internationalisation of small and medium enterprises: The cases of born global and incremental firms in New Zealand. |
| Dr Catheryn Khoo-Lattimore (2009) | Consumer housing choice as a sociohistorically shaped experience. |
| Dr Hongzhi Gao (2009) | Interactive processes of dialogue between business partners from different cultures to co-create value: An exploratory study based on the New Zealand and Mainland China context. |
| Dr Brian Imrie (2009) | Conceptualisation and measurement of service quality: A contrasting cultural perspective. |
| Dr Roel Wijland (2008) | Poetic brandscapes. | Dr Daniela Rosenstreich (2007) | A consumer-oriented view of quality: An exploratory study of quality in the context of marketing scholarly articles. |
| Dr Vaughan Gray (2007) | WOM themes, culture and source selection: Impacts on a word of mouth system. |
| Dr Pavel Strach (2007) | Mikado exploring parental relationship in subsidiaries of Japanese multinationals. |
| Dr Leah Watkins (2007) | Culture, values and Japanese tourism behaviour. |
| Dr Shelagh Ferguson (2006) | The role of post consumption narratives: An investigation into the purpose and function of consumer narratives of commercial adventure experiences. |
| Dr Andrew Jardine (2006) | A discursive analysis of a television advertising campaign: Obliged to be healthy. |