David Ballantyne
Associate Professor
PhD (Hanken), MMgmt (Monash), Grad Dip Org Beh (Swin), CPA, QPMR, FABIF
Room 6.35
Tel 64 3 479 8985
Email david.ballantyne@otago.ac.nz
David Ballantyne is an Associate Professor of marketing at the University of Otago, and an International Fellow at the Centre for Relationship Marketing and Service Management, Hanken Swedish School of Economics in Helsinki.
He is a co-author with Martin Christopher and Adrian Payne of Relationship Marketing: Bringing Quality, Customer Service and Marketing Together (1991), the first text published internationally in this now rapidly expanding field of marketing inquiry. A second edition was published in 2002 as Relationship Marketing: Creating Stakeholder Value.
David is a past director of the Total Quality Management Institute of Australia, and has held senior executive positions in marketing research, public relations, strategic marketing and service management. He is a member of the British Academy of Management and a member of the editorial review boards of the Journal of Business-to-Business Marketing, Industrial Marketing Management, Management Decision, and the International Marketing Review.
His research interests are internal marketing, chaos and knowledge management, services marketing, B2B marketing, and dialogue as a co-creative learning mode in marketing.
Publications
Refereed Journal Articles
Refereed Conference Proceedings
Books
Book Chapters
Non-refereed Journal Articles & Reports
Teaching Responsibilities
MART328 Business to Business Marketing S2
MART436 Advanced International Marketing S2