Juergen Gnoth

Professor

1st State Exam (Bonn), DipTour, PhD (Otago)

Room 6.16
Tel 64 3 479 8446
Email juergen.gnoth@otago.ac.nz

Dr Juergen Gnoth's interests lie in consumer behaviour, tourism services marketing, place branding and marketing ethics. Juergen is a leading member of the Tourism Research & Place Branding Group and an international and cross-cultural researcher. The main focus of his research lies with the constructs of networks, intentions, expectations, image and satisfaction, but also with understanding and measuring the influence of emotions on consumption behaviour. He deals closely with Tourism New Zealand, and members of the tourism industry, such as hotels, airlines, operators and consultants to keep his teaching up-to-date and relevant.

Juergen is a member of a number of editorial boards and Associate Editor- Research Notes of the top journal in tourism, Annals of Tourism Research.

Publications

Refereed Journal Articles
Refereed Conference Proceedings
Books
Book Chapters
Non-refereed Journal Articles & Reports

Teaching Responsibilities

BSNS103 Marketing and Consumption S2
MART438 Tourism Marketing S2

Office Hours

Please email juergen.gnoth@otago.ac.nz for an appointment.