Papers

 

100-level MART Papers

BSNS 103 Marketing and Consumption
18 points (2012, Summer School, First and Second Semester)

MART 112 Marketing Management
18 points (2012 First and Second Semester)

200-level MART Papers

MART 201 Integrated Marketing Communications
18 points (2012 Second Semester)

MART 202 Product and Brand Management
18 points (2012 Summer School and First Semester)

MART 203 Pricing and Distribution Management
18 points (2012 Second Semester)

MART 207 Sports Marketing
18 points (2012 First Semester)

Other Papers

EURO 203 European Business
18 points (not offered 2012)

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300-Level MART Papers

FOSC 307 Introduction to Food Marketing
18 points (2012 First Semester)

MART 301 Strategic Marketing Management
18 points (2012 Second Semester)

MART 304 Sales and Sales Management
18 points (2012 First Semester)

MART 305 Societal Issues in Marketing
18 points (2012 Second Semester)

MART 306 Innovation and New Product Development
18 points (2012 Second Semester)

MART 307 Marketing Research Methods
18 points (2012 First Semester)

MART 325 Services Marketing
18 points (2012 First Semester)

MART 326 International and Export Marketing
18 points (2012 First Semester)

MART 328 Business to Business Marketing
18 points (2012 Second Semester)

MART 329 Consumer Behaviour
18 points (2012 Second Semester)

MART 330 Creative Marketing Communication
18 points (2012 First Semester)

MART 355 Business Project
36 points (2012 Full Year)

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400-Level MART Papers

MART 431 Marketing Theory
18 points (2012 First Semester)

MART 432 Research Methods
18 points (2012 First Semester)

MART 433 Advanced Marketing Analysis
18 points (2012 First Semester)

MART 434 Competitive Strategy
18 points (2012 First Semester)

MART 435 Consumer Behaviour
18 points (2012 First Semester)

MART 436 Advanced International Marketing
18 points (2012 Second Semester)

MART 437 Food Marketing
18 points (2012 First Semester)

MART 438 Tourism Marketing
18 points (2012 Second Semester)

MART 439 Societal Issues in Marketing
18 points (2012 Second Semester)

MART 440 Branding
18 Points (2012 Second Semester)

MART 441 Financial Aspects of Marketing and Pricing
No longer offered 2012

MART 442 Advertising and Society
18 points (2012 Second Semester)

MART 443 Small Business and Entrepreneurship
Not offered in 2012

MART 444 Retailing
No longer offered 2012

MART 445 Channels and Marketing Logistics
18 points (2012 Second Semester)

MART 447 Internet Marketing
18 points (2012 First Semester)

MART 480 Dissertation or Case Study
36 points (2012 Full Year)

MART5A Thesis (for MBus students)
90 points
For further information please contact MBus Director, Dr Roel Wijland.